Altadyn CEO Talks About 3D Virtual Events

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Planning Holiday Season Parties?

Go Virtual for your holiday events!

Enabling Your employees to have fun by getting together in a 3d venue is the best way to develop your human capital while cutting costs.

Instead of spending tons of money on travel cost to gather your employees in one place, go virtual. Altadyn’s avatar-based 3Dplatform enables you to create an entertaining corporate atmosphere for your year-end gatherings. It is easily accessible to your employees from home or office computers, eliminates travel costs, and increases productivity by saving time and can be setup quickly.

Want to learn more? Join us for a 30 min demo to see how it may apply to your group. Participants to this presentation will also receive a 10% off promo code for their next virtual event.

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3DXPLORER VIRTUAL HOLIDAY PARTY DEMO

Tuesday, October 25 from 8:00 – 8:30 AM PST.

Click Here to Register

You can utilize virtual events to provide a memorable alternative to the typical corporate meetings. Act now for this limited time opportunity!!

Virtual Worlds Person Of The Year Award, 2011

I would like to dedicate my Person Of The Year 2011 Award by the Association of Virtual Worlds to:

• All the Altadyn team members and especially to my partner Guillaume, without whom our technology would not be the one we have today and to Jeff who submitted my nomination for this award,
• All our customers who are key contributors to our success especially to Tom from Old Dominion University,  John and Kara from APTIMA Inc,  Bernard from Tennaxia, Lionel from Walraven Law Firm and Laurent from Framlink who took the time to comment their vote,
• Our shareholders without whom our business could not be developed the way it is today,
• and to all my friends and my family for their continued and life-time support.

I would also like to take this opportunity to thank Edita Kaye, the founder of the Association of Virtual Worlds, for running the largest, the most popular and the most successful association in our industry.

Thank you!

Darius Lahoutifard
CEO
Altadyn Corp.

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The Whole Web Has Become Social, How About Your Own Website?

The Whole Web Has Become Social

How About Your Own Website?

Are the logos of Facebook and Twitter (and more recently Google’s +1 button) familiar to you as seen on almost any home page? How about links to the blog? Or other community and social initiatives? Everybody wants their company or website to be “social” these days.

But adding a Facebook button on your homepage will not make your web strategy more social. It shows you understand the need for creating a community with a rich level of engagement and interaction with your customers and partners, but have you been able to truly measure the results?

What if your visitors could actually engage and communicate with you ON your own website? What if instead of sending your traffic to Facebook, you actually took your own visitors to the next level of interaction? or to the next step in your sales process?

This is exactly what you can do with an Avatar-based 3D website. You transform anonymous visitors into qualified prospects.

Don’t let your web visitors walk away from your website. Engage with them in 3D to do more business. Let them walk into your virtual office to instantly engage so you can communicate with your website visitors. Within a fully customized 3D Online virtual space with avatars the immersive experience provides a humanized and entertaining first impression that will improve communication channels and increase conversion rates. A link to the 3D space is placed directly on your website and is accessible to all your visitors and is a great way to establish real relationships with your customers!

3DXplorer Meet-in-3D Features include:

• Access to your 3D Virtual Lobby right from your home page
• Bell emails can be turned on to alert your reps when a visitor walks into your site
• Interact with your visitors and talk to them live in an immersive space (VoIP).
• Instant messaging function allows site reps to chat with visitors instantly
• Your space is customized using your logo and other graphic assets
• Video links and embedded slide shows can be displayed on wall-mounted screens
• Embed hyperlinks, taking visitors to purchase pages, contact pages, etc.
• Scalable architecture enables interconnected spaces without limits
• Free personalized avatars for all your visitors
• Analyze statistics and see your space daily traffic
• No software to install, multi-platform, multi-browser, all hosted by Altadyn, included.

Avatars are not just for Hollywood any more! Until June 24, 2011, subscribers to one year 3DXplorer/Meet-in-3D and get free customization. (total costs $990 instead of $1990). That’s 50% off. So hurry up. Stand out of the crowd and go 3D.

See the promotional offer here: http://www.3dxplorer.com/product_comparison_pricing.html

Subscribe here: http://www.3dxplorer.com/subscribe-now.html.

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Avon Uses 3D Conferencing For National Sales Meetings

In an article published this week by Network World, and relayed by the Association of Virtual Worlds, two 3DXplorer customers talk about their experience with the platform used for web conferencing. Here is one of them, through an excerpt from the mentioned article:

… Global cosmetics giant Avon Products had a problem. The teenage girls who were the primary salesforce for its “mark” brand of youth-oriented cosmetic products had a hard time sitting through Web conferences composed mostly of PowerPoint presentations. But the need for online meetings was unavoidable – the girls were located all over the country, and needed to participate in training and attend sales meetings.

“When you’re sitting in a Web conference, it’s easy to be distracted, check your email, watch TV,” says Natalie Wood, assistant director for the Center of Consumer Research at Philadelphia’s St. Joseph’s University, which was asked by Avon to help solve this problem.
The Center for Consumer Research had experience working in various environments that were more engaging than watching slides on the Web while on a conference call. The most popular of these was Second Life, but this platform wasn’t appropriate for Avon, chiefly because of its steep learning curve and technical requirements.
The platform the Center for Consumer Research decided on, 3DXplorer from Altadyn, is a Java-based online meeting space where companies can fully customize the virtual environment and hold meetings similar to the ones they would have in Second Life.
“It’s Web-enabled,” Wood says. “You don’t need a fancy computer, and you don’t have many firewall problems. And you do not need to be highly competent to use 3DXplorer. Second Life definitely has a steep learning curve.”
The Center for Consumer Research has already begun holding virtual meetings for Avon’s young sales agents in the 3DXplorer environment, and the feedback has been positive.
“One of the things we’re finding is that the girls no longer feel anonymous,” she says. “Girls are commenting to each other, ‘It’s wonderful to finally meet you!’ – even though they’re not actually meeting, they’re meeting the avatar.”
They also felt that the meetings were more serious and legitimate, she adds.
Avon’s virtual meeting space in 3DXplorer is modeled after its headquarters in New York City, and visitors can actually see the New York skyline when they look out of the virtual windows.
“It gives them the feeling that they’re really in the ‘mark’ offices in New York,” Wood says….

Read more here.
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FCVW CONFERENCE 2011 – GOVERNMENT POSTER SESSION on 3DXplorer

Hybrid Conference (multi platform) and Poster Session (exclusively on 3DXplorer) .
May 12 & May 13, 2011

Virtual Events are free of charge. Please register here.

Presenting FCVW Conference 2011, Dr. Paulette Robinson, PhD, Associate Dean for Teaching, Learning &Technology at the National Defense University, iCollege wrote: “Federal Consortium for Virtual World Conference (FCVW): Headed for the Future at the National Defense University in Washington DC, May 12-13 with a great lineup of pre-conference workshops, May 11. We have four incredible keynotes and a wonderful lineup of panels on the program. The government poster sessions are even better than last year (if that is possible). In addition, the vendor fair will offer some interesting surprises this year…”

More information about FCVW conference.

Program details here.

ENTER THE EXPO HALL – GOVERNMENT POSTER SESSION

Government Poster Session - FCVW 2011 Virtual - 3DXplorer

Please make sure you have an updated java installation. Mac’s are OK too. If needed, install the latest java from http://www.java.com .
Chat is activated in both halls.
Audio is activated in both halls but talking is disabled in the conference room: In the exhibit hall, for quality audio, please make sure you have a headset with a microphone if you need to talk and engage conversations with other attendees. If no microphone, then chat is the preferred way for networking.

If needed, a 2 minute Quick Guide Video is available here : “How to attend a Virtual conference in 3DXplorer”

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ENTER THE CONFERENCE ROOM

FCVW 2011 Virtual Conference on 3DXplore - National Defense University

Enjoy your 3D experience.

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Old Dominion University & Opportunity Inc. Use 3DXplorer To Launch New Virtual Youth Career Center

On Feb. 14, the Youth Career Center of Hampton Roads unveiled the Virtual Youth Career Center (VYCC), a three-dimensional, avatar-based virtual location accessible to youth via the Internet. Built on the 3DXplorer platform, The new virtual center allows youth to interact with peer mentors and YCCHR outreach assistants to explore career options, plan educational endeavors and prepare themselves for employment.

Valentine’s Day was extra sweet this year ...

Valentine’s Day was extra sweet this year for Opportunity Inc. as the workforce development organization introduced its newest venture to assist area youth: the Virtual Youth Career Center. The new center allows youth to interact with peer mentors and Youth Career Center outreach assistants from any computer where there is Internet access.
“The idea of the Virtual Youth Career Center is wonderful,” says 16-year-old Xavier Debrough, president of the Youth Career Center Peer Council. “The avatar is a good tool in making it less formal.” Plus, he adds, “VYCC will help users find what career(s) best interest them, what college(s) they are interested in and what skills they have.”

The VYCC was developed in collaboration with Old Dominion University and will be jointly managed. Student peer mentors from ODU along with AmeriCorps volunteers from the Youth Career Center will hold virtual “walk-in” hours in the virtual world. They will use avatars to help youth explore career fields and prepare for the job search. The system allows for communication via two-way audio and chat.

“Although the physical Youth Career Center of Hampton Roads is centrally located in Pembroke Mall, not all of our clients can make it to the center,” says Christina Brooks, YCCHR coordinator. “By adding the virtual center, we can serve any youth aged 14-21 in Hampton Roads who has access to the Internet.”

The Virtual Youth Career Center allows youth to access career-related assistance in a venue that is common to the technologically savvy youth today and is in itself a career immersion activity. “The Virtual Youth Career Center is another avenue to continue our mission to entice students to delve into career fields of the future in the disciplines of Science, Technology, Engineering and Math (STEM),” says Andrea Harrell, director of youth initiatives for Opportunity Inc.
To check out the new virtual center, visit www.myyouthcareercenter.org/virtualcareercenter.html

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Ten Challenges 3D Virtual Meeting Platforms Face in Corporations?

Corporations are used to Webex-like solutions (and even somewhat to Virtual Event platforms) for their Virtual meetings. The top 4 platforms in traditional virtual meetings are: Cisco’s Webex,  GotoMeeting from Citrix Online, Microsoft Netmeeting and Adobe Connect.  When they need more sense of presence and more interaction and more humanized meetings then they usually used to go for a face-to-face, even though some have been interested in pseudo-3D Virtual Events platforms for large virtual conferences and virtual trade-shows.

3D immersive solutions are filling in the gap by offering an in-between solution, where you can save time and money by keeping it virtual, while increasing engagement and interactivity, thanks to 3D immersion, avatar based platforms.

 

A Virtual Conference on 3DXplorer

Those who have successfully experienced this alternative, report the following benefits:

• 3D immersive spaces create a Sense of Presence,
• They create Feelings closer to face-to-face than to traditional virtual meetings of the Space
• Avatars lead to more “Human” Interactions, more engagement and more networking among attendees
• Avatars and 3D immersive lead to stronger Visual Memory of the Meeting
• Importing 3D objects improves communication and collaboration on 3D virtual products

This is an ideal solution for corporations as they have the best of both worlds; reduced cost/saved time (as the platform is running from the users’ computers), and increased engagement and more human interaction, VoIP, avatars interactions similar to face-to-face meetings.

So, given these huge benefits,  how can this adoption of 3D immersive spaces for meetings get accelerated?

What are the real challenges and obstacles to overcome when adopting 3D immersive platforms in the Enterprise?

We, at Altadyn, have been in business since 2002. We pioneered browser-based and download-free virtual spaces; 3DXplorer multi-user avatar based platform was introduced 2 years ago and VoIP was added last year. Now, the adoption is taking off; with thousands of virtual attendees in our platform each week, and growing, we are seeing a clear acceleration in the adoption. We are getting closer to mainstream adoption every month, but what have been the issues?  Here are some of the most common requests from the corporate users, that we have resolved in the past few years.

1. Software Download or Installation: IT managers in enterprise can’t let users install ANY software without their involvement, tests, approvals or certifications. It doesn’t matter how small is the download. As far as the platform requires IT approval, then it becomes a problem. This has been forever the problem for Second-Life’s adoption in Enterprise until Linden Lab decided last year to refocus on the entertainment markets. Obviously being Browser-based helps, but it’s not enough. If your browser-based system requires a plug-in which is not pre-installed on corporate computers , it’s going to prevent users to attend meetings,  even a tiny active-x installation is an issue.
2. Enterprise Firewalls:  the platform should not require open ports other than port 80, otherwise similar accessibility issues will need to be addressed.
3. Bandwidth: Most 3D immersive platforms require large bandwidth for smooth animation and for VoIP. This not an issue in most corporate offices, but is sometimes a real issue in remote offices, and obviously one of the main reasons for these meetings or for getting remote offices people closer to large branches or to corporate offices.
4. Mac Support / Multi-OS / Multi-browser: Although Windows is the main platform in Enterprise, almost 10% of Enterprise users are not running Windows. As far as the browsers are concerned, users are starting to have their own preferences, so supporting all browsers helps for a faster adoption.
5. User generated content: As soon as the corporate users discovers the 3D immersion, they want to replicate their key strategic places: their Executive Briefing Center, their Show room, their Command Center, etc. Didn’t we mention the sense of presence as a key advantage? Well once they get it, they want it all. The 3D platform should allow easy import of 3D models. Moreover, corporate users are asking for open architecture to embed hyperlinks, documents, videos, audio, and even more recently, twitter feeds and more.
6. Scalability: Meetings become conferences and customer days become global users group meetings.  Corporate users attend meetings from a few participants up to thousands. 3D platforms should be able to handle small meetings as well as large corporate events with thousands of attendees. This means cloud computing support with off-the-shelf pre-configured instances with major cloud computing platforms such as those of AMAZON-EC2 and MICROSOFT.
7. Learning curve: Users won’t spend too much time in learning the environment; chat, VoIP, sitting, laser pointing and desktop sharing should all be one-click features.
8. Simple avatars: Long and complex processes to create an avatar are not welcome for most business users. They want to select an avatar quickly and get in the room.
9. Walking & turning: For most business users who have never played a 3D game, this is not an easy reflex, even though the software only requires pressing on the keyboard’s arrow button to walk. They are not used to walk in Webex! Interestingly, unless they have not gone through this change, they’ll not notice the benefit of 3D immersive, as the immersion will only be felt after walking and turning around.
10. Virtual behavior: Unlike in Webex, your gesture, movements and virtual body language is visible to others.  And of course, walking over a table or into another avatar is not appropriate, just like in the real world. Those situations, which bring some fun and ice-breaking moments, can also appear silly or contribute to the “non-serious” or “game” aspect of the meeting thus becoming fatal for its adoption in the Enterprise. They need to be used responsibly.

3DXplorer has left most of the above challenges behind, especially those which are technology-related. We are still assisting users in their move towards more sophisticated applications for virtual meetings and working with them on better setting their expectations.

 

They need to be used responsibly

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Why Virtual Events Look Like In-Person Events?

Since we launched ALTADYN 9 years ago, we regularly hear the above question. Why Virtual Events Look Like In-Person Events? Why Meeting in a 3D space ? Why using AVATARS? Why not having Virtual Events user-interface as simple as buying a book on AMAZON or renting a movie on NETFLIX ? Etc…

A few consultants who covered this space have done a decent work answering to these questions, including FROST & SULLIVAN (who predicts more “presence” will be required in Virtual Events), and THINKBALM (who has published several reports on this matter).

We see a few reasons why Virtual Events NEED to look like in-person events if they want to become mainstream:

• 3D immersive creates the Sense of Presence, and the Feeling of the Space
• Avatars lead to more « Human » Interactions, more engaging, more networking among attendees
• Avatars and 3D immersive lead to stronger Visual Memory of the Meeting
• Importing 3D objects improves communication and collaboration on 3D virtual products

Virtual Events: 3D avatar based Tradeshow with 3DXplorer

Have you ever questioned why corporations have always spent so much time and money in building well designed and greatly architect-ed headquarters, and reception areas? Do you have the same feeling when you walk in an underground dark railway station hallway, compared to when walking in a bright glass bridge with a green landscape around your meeting room? Are you familiar with the emotions that environments create in you?

The 3D immersive environment and its design by itself creates feelings in each attendee. Now add the fact that you see another avatar in front of you talking and/or chatting. Is it the same sense of communication compared to trying to visualize someone just by their name, in text, in the lower right corner of the screen?

Connecting attendees into a virtual event, so that they can see slides, hear a presenter, watch a video (live streamed or not), or even chat to each other, is a resolved problem since 10-15 years ago ( by Webex and webex like platforms). The same way netflix has done with movie watchers  or Amazon has done with book readers or Facebook has done for friends… a simple easy way to accomplish the needed tasks mentioned above. But why do people still go massively to in-person events?

The demand is now for more HUMAN Interaction, more ENGAGEMENT and for virtual events which are closer to the in-person events. So that the attendee “FEELS” like he/she is “THERE”, and interacts with the exhibitors and with other attendees.

Some book buyers, those who miss the human interaction and the seller’s advice, continue to drive a car and go to Barnes & Noble to buy a book where they spend a lot more time and money than just ordering online. Why do they do that? Because they miss something AMAZON is not offering today.

Now for Virtual Events, the HUMAN aspect is even much more crucial than for AMAZON. The goal of Virtual Events vendors should be to enable attendees participate to more events, get more content, be more engaged, connect more to each other, enjoy the experience and even have fun. All this in less time and at a lower cost than the in-person event. That’s why everyone tries to create that SENSE of PRESENCE. Some do it with background images(full-size 3D generated), and some go further with 3D immersive, avatar based solutions. In a platform like 3DXplorer, you can virtually “walk” on the same floor as other attendees, shake hand with each other, use your laser pointer to point out something on a slide or show an object to someone, see where each person is looking at, etc…you FEEL being in the same place. PRESENCE makes sense this way.

Now, are ALL Virtual Events going to look like in-person events? No. But unlike AMAZON for books, here we have the larger market who has not yet gone virtual, despite solutions being available since 10-15 years. because most virtual event platforms can’t provide that feeling of presence, and they simply don’t facilitate networking and engagement that is effective or fun.

If the Virtual Events market wants to deliver on its growth promises, it needs to develop something fundamentally different than Webex which will capture those in-person events.

Register for one of our upcoming webinars and give it a try, and Feel free to react…

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How Did 2010 Turn Out For The 3D Internet Market and For ALTADYN / 3DXplorer?

Virtual Worlds, web 3D, “Live 3D collaboration” or “Full 3D Virtual Events” represent different angles of vision for the same group of 3D immersive Internet technologies. As 2010 was clearly the year of emergence of 3D for consumers, I would like to discuss the evolution of this part of 3D internet technologies.

During 2010, AVATAR, the movie , 3D TV screens in the shops, controller-free gaming consoles such as Wii and Kinect, and glasses-free 3D TV, all played a key role to massively introduce 3D environments to all generations and not just to the younger generations , as games did in the past 15 years. This created a new dynamic wave for the 3D Internet in general.

As a testimony to this new 3D wave, Altadyn, now in its ninth year of business, accelerated its growth in 2010, with over 117% revenue increase compared to 2009  :

ALTADYN revenue growth 2009 - 2011

In the past 25 years in the 3D technologies and businesses, we have seen years which left their marks more than other years. For instance;

• 1982 was the year of foundation of Silicon Graphics, Sun Microsystems, Adobe and Autodesk, as well as the year TRON was released by Disney,
• 1987 was the year when 3D design and modeling applications became affordable to most 3D animators and engineers when  Sun introduced the first non proprietary OS on affordable workstations ,  and 1988 when PTC introduced the first parametric modeling technology ,
• 1995 when Hollywood started using the first realistic special effects in its productions or just the use of full 3D productions such as Toy Story by Pixar.
• 2010 was the year of Emergence of accessible virtual 3D environments for all, including consumers.

This general trend of emerging accessible 3D virtual environments strongly impacted technology providers, especially those offering 3D immersive software. Let’s have a look at a few lessons learned in 2010:

1) “Virtual Worlds , a la Second Life” are not meant to be for business, but for entertainment.

The Virtual Worlds market leader, Linden Lab, severely downsized it’s team, during 2010, stopped the Enterprise or B-to-B  Business, and focused on its core business which is entertainment and gaming. The company even hired a new CEO with a clear gaming background. Forterra Inc., a pioneer in this space went out of business, as well as it’s “half sister” company THERE, a leading virtual world. We learned that a virtual world needs to have a purpose. If it’s for entertainment, then it needs to follow the rules of a game business model and the consequences. If it is for business, it has to follow business requirements, be enterprise-friendly, available in SaaS mode (hosted, on-demand), compliant with corporate firewalls, with no software download, etc…

2) Virtual Events are taking off but customers need more engaging Virtual Events.

Within 2010, the tough economy and budgetary restrictions, corporations and event firms produced even more events virtually than in the past, using mostly non 3D web-ex type technologies or pseudo-3D applications, while starting to use full 3D immersive platforms as well. Although some cost reduction goals were fully achieved, they didn’t meet their goals in terms of direct customer interaction, lead generation, new business relationships (see the TSNN report, tables 9 and 10).  In another study, ROI of engagement, it apparent that customers need more engaging virtual events which facilitate networking and encourage active participation.

3) Perpetual Virtual Events or Permanent 3D Websites are needed more

Those clients, who experienced virtual events, notice that it’s much easier to setup a virtual event than a real event, and the cost of maintaining a virtual event space is a fraction of the cost of building it. Consequently, they are interested in more frequent virtual events  or even perpetual  trade-shows or show rooms where visitors can interact with company’s representatives, at any time. That’s the reason why 3DXplorer’s Meet-in-3D service is becoming more and more popular. This service saw a fast growth in 2010 and the trend for 2011 is continued. As a reminder, 3DXplorer/Meet-in-3D enables the transformation of anonymous visitors of a website into real prospects.

4) Other 3D Immersive  Applications are emerging, or continue their development

Among other applications of 3D internet which gained a lot of customer attentions, we noticed:

• Replicating strategic corporate facilities and enabling accessible virtual visits
• Simulation and training
• eLearning and virtual classrooms
• On-boarding and other HR applications
• Virtual Showrooms and Art galleries

The trend in 2011 is in the continuity of 2010, with the market getting shaped in a more determined manner as per the above orientations, and we all look forward to it.

Darius Lahoutifard
CEO

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